B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- share of shoppers buying during early october events for global shoppers (2025)
43% of shoppers purchase items tied to early lead-up October events such as Prime Big Deal Days, Halloween, or Canadian Thanksgiving.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp / Canvas8
Primary
Tier B
https://mddcadservices.com/rethinking-holiday-marketing-to-win-customer-beyond-discount/ ↗
Source Article
Rethinking Holiday Marketing To Win Customer Beyond Discount
Let’s be honest with ourselves – the old playbook of blasting a “50% OFF Black Friday” email and calling it holiday strategy is dead. Consumers are overwhelmed, fatigued, and increasingly tuning out the noise. Globally, 39% of shoppers say there are simply too many deals, and 25% have stopped paying…
Original Research
Mailchimp / Canvas8
· Original study ↗
Methodology
Cited from Mailchimp/Canvas8 reports
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
global shoppers: 43% share of shoppers buying during early october events. Source: Mailchimp / Canvas8 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-buy-early-events-october-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-buy-early-events-october-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of shoppers buying during early october events for global shoppers<br><small>Source: Mailchimp / Canvas8 (2025) · <a href="https://lighthousedata.io/data/shoppers-buy-early-events-october-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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