B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- shoppers avoiding site after failed search for US shoppers (2026)
77% of US shoppers avoid an e-commerce site where search previously failed.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google Cloud
Primary
Tier B
https://anadea.info/blog/ai-in-ecommerce/ ↗
Source Article
AI in E-commerce: Where AI Actually Makes Money in E
Original Research
Google Cloud
· Original study ↗
Methodology
Google Cloud research
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
US shoppers: 77% shoppers avoiding site after failed search. Source: Google Cloud (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-avoid-site-failed-search
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-avoid-site-failed-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- shoppers avoiding site after failed search for US shoppers<br><small>Source: Google Cloud (2026) · <a href="https://lighthousedata.io/data/shoppers-avoid-site-failed-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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