B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

60%

60% -- purchase abandonment rate due to poor ux for Online shoppers (2024)

2024  · Storyblok

60% of online shoppers regularly abandon purchases because of poor website user experience.

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Attribution: Storyblok View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Online shoppers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Storyblok Primary Tier C
https://miros.ai/this-ai-powered-product-discovery-tool-beats-google-at-e-commerce-image-recognition… ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
This AI Powered Product Discovery Tool Beats Google at E-Commerce Image Recognition - Miros Blog
Aug 18, 2025 This AI Powered Product Discovery Tool Beats Google at E-Commerce Image Recognition Circle to Search is a great new way to quickly search the internet for items or text without switching apps or manually typing out keywords. Samsung users can now simply use their finger or an S Pen to c…
Original Research
Storyblok · Original study ↗

Survey by Storyblok cited via Miros.ai blog

Methodology documented
IndustryeCommerce RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
Online shoppers: 60% purchase abandonment rate due to poor ux. Source: Storyblok (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-abandon-purchases-poor-ux
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-abandon-purchases-poor-ux" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- purchase abandonment rate due to poor ux for Online shoppers<br><small>Source: Storyblok (2024) · <a href="https://lighthousedata.io/data/shoppers-abandon-purchases-poor-ux" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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