B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

54%

54% -- share of shoppers abandoning purchases due to conflicting product information for shoppers (2025-01)

2025-01  · Financial Post (citing unnamed survey)

54% of shoppers abandon purchases due to conflicting information.

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Attribution: Financial Post (citing unnamed survey) View source
Lighthouse Research Team
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Source verified Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025-01
Entity
shoppers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Financial Post (citing unnamed survey) Primary Tier C
https://bestofai.com/article/new-survey-69-of-shoppers-buy-while-multitasking-is-retail-ready-for-th… ↗
Confidence: 48/100 Vintage: 2025-01 Channel: Deep Crawl
Source Article
New Survey - 69% of Shoppers Buy While Multitasking--Is Retail Ready for the Always-On Consumer?
1 Feature Story New Survey - 69% of Shoppers Buy While Multitasking--Is Retail Ready for the Always-On Consumer? Jan 23, 2025 · financialpost.comThe report also emphasizes the importance of accurate and consistent product content, as 54% of shoppers abandon purchases due to conflicting information, …
Original Research
Financial Post (citing unnamed survey) · Original study ↗

Survey cited via Financial Post article; original survey publisher not named in excerpt

Methodology documented
Industrymarketing
Plain Text
shoppers: 54% share of shoppers abandoning purchases due to conflicting product information. Source: Financial Post (citing unnamed survey) (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-abandon-conflicting-info-2025
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<blockquote cite="https://lighthousedata.io/data/shoppers-abandon-conflicting-info-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of shoppers abandoning purchases due to conflicting product information for shoppers<br><small>Source: Financial Post (citing unnamed survey) (2025-01) · <a href="https://lighthousedata.io/data/shoppers-abandon-conflicting-info-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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