B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- conversion rate comparison for Shopify vs. competition (2023)
Shopify's conversion rate outpaces the competition by up to 36% according to an independent study.
- Represents the upper bound ('up to 36%'), whereas the average outperformance is 15%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2023
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier B
https://www.shopify.com/au/enterprise/blog/ecommerce-product-pages-add-to-cart?country=au&lang=en ↗
Source Article
15 Proven Ways to Increase Add-to-Cart Rate (2024) - Shopify Australia
Operating an online store has its pros and cons. Sure, you can reach a wider range of customers and work from the comfort of your computer.
But unlike your brick-and-mortar counterparts, you can’t physically observe your customers as they navigate your store and decide whether or not to buy.
Yet bot…
Original Research
Shopify
· Original study ↗
Methodology
Independent study by a leading global management consulting company
Methodology documented
Segmentation
IndustryeCommerce
Company SizeAll sizes
RegionAPAC
Channelcontent
Cite this stat
Plain Text
Shopify vs. competition: 36% conversion rate comparison. Source: Shopify (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify_conversion_rate_comparison
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<blockquote cite="https://lighthousedata.io/data/shopify_conversion_rate_comparison" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- conversion rate comparison for Shopify vs. competition<br><small>Source: Shopify (2023) · <a href="https://lighthousedata.io/data/shopify_conversion_rate_comparison" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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