B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28%
28% -- ecommerce site market share for Shopify (2026)
Shopify powers 28% of ecommerce sites in the United States.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
polarismarketingsolutions.com
Primary
Tier C
https://polarismarketingsolutions.com/best-ecommerce-platforms-for-small-business/ ↗
Source Article
The Best Ecommerce Platforms For Small Business in 2026
Picking an ecommerce platform is one of the most important decisions you'll make for your online store. The right choice can feel like hiring your best employee, while the wrong one can cause constant headaches and lost sales. For most small business owners just starting, Shopify is the go-to all-in…
Original Research
polarismarketingsolutions.com
· Original study ↗
Methodology
Share of US ecommerce sites
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 28% | |
| 2026-05 | 28.8% | +2.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopify: 28% ecommerce site market share. Source: polarismarketingsolutions.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-us-ecommerce-site-share-28
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<blockquote cite="https://lighthousedata.io/data/shopify-us-ecommerce-site-share-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- ecommerce site market share for Shopify<br><small>Source: polarismarketingsolutions.com (2026) · <a href="https://lighthousedata.io/data/shopify-us-ecommerce-site-share-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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