B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
8%
8% -- cart add rate increase for Shopify Plus merchants using Search & Discovery app (Q1 2024)
Early adopters among Shopify Plus merchants using the Search & Discovery app saw cart adds jump 8% in Q1 2024.
- Applies specifically to early adopters
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
94
Sources (5)
Shopify Plus
Primary
Tier C
https://www.marketing-insider.eu/marketing/personalization-powered-by-ai-fuels-2024-marketing-victor… ↗
Source Article
Personalization powered by ai fuels 2024 marketing victories for businesses - Marketing insider
AI-driven personalization: the marketing power play every business needs in 2024
“AI-driven personalization” isn’t just a buzzword—it’s the profit engine of 2024. McKinsey estimates companies that master real-time personalization can lift revenue by 10% to 15% in under a year. Even more eye-opening?…
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statista.com
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2026-08-15
shopify.com
https://www.shopify.com/
2026-08-15
triplewhale.com
https://www.triplewhale.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Shopify Plus
· Original study ↗
Methodology
Early adopters
Segmentation
IndustryeCommerce
Company SizeMid-market
Channelsearch
Cite this stat
Plain Text
Shopify Plus merchants using Search & Discovery app: 8% cart add rate increase. Source: Shopify Plus (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-plus-ai-search-discovery-cart-adds
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shopify-plus-ai-search-discovery-cart-adds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- cart add rate increase for Shopify Plus merchants using Search & Discovery app<br><small>Source: Shopify Plus (Q1 2024) · <a href="https://lighthousedata.io/data/shopify-plus-ai-search-discovery-cart-adds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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