B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- purchase frequency increase for redeeming members vs non-redeemers (2026)
For DTC brands, the purchase frequency of redeeming members is 73% higher than non-redeemers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
buildwithtoki.com
Primary
Tier C
https://www.buildwithtoki.com/blog-post/shopify-loyalty-program ↗
Source Article
Toki | #1 Shopify Loyalty Program App
Your Guide to Building a Shopify Loyalty Program
Learn how to build a Shopify loyalty program that drives repeat business and customer retention. Discover proven models, apps, and strategies for success.
Think of a Shopify loyalty program as more than just a marketing tactic. It’s a powerful tool de…
Original Research
buildwithtoki.com
· Original study ↗
Methodology
For DTC brands
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
redeeming members vs non-redeemers: 73% purchase frequency increase. Source: buildwithtoki.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-loyalty-program-stats-3
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<blockquote cite="https://lighthousedata.io/data/shopify-loyalty-program-stats-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- purchase frequency increase for redeeming members vs non-redeemers<br><small>Source: buildwithtoki.com (2026) · <a href="https://lighthousedata.io/data/shopify-loyalty-program-stats-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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