B Evidence Grade B Safe to Cite Aging

72%

72% -- average checkout conversion rate improvement with shop pay for merchants using Shop Pay (2024)

Name: Average Checkout Conversion Rate Improvement With Shop Pay Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-17

2024 · Shopify

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Attribution: Shopify View source

Lighthouse Research Team

Last verified: 2026-08-17 · How we verify data →

Source verified Evidence graded

Value

72%

Unit

Percentage

Data Vintage

2024

Entity

merchants using Shop Pay

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Shopify Primary Tier B

https://www.shopify.com/ae/enterprise/blog/ecommerce-tech-stack ↗

Confidence: 70/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Ecommerce Tech Stack: How to Build One That Scales (2025) - Shopify UAE

Most businesses run on 1,000+ apps on average, and less than a third of those apps actually talk to each other. Data gets lost, updates don’t sync, and things break. That’s why a well-integrated ecommerce tech stack is the difference between firefighting and fire-proofing. In 2025, the right ecommer…

Original Research

Shopify · Original study ↗

Methodology

Shopify's 2024 Commerce Technology Benchmark Report

Segmentation

IndustryRetail Company SizeEnterprise RegionGlobal Channelcontent

Cite this stat

Plain Text

merchants using Shop Pay: 72% average checkout conversion rate improvement with shop pay. Source: Shopify (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-enterprise-ecommerce-tech-stack-2025-checkout-conversion

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<blockquote cite="https://lighthousedata.io/data/shopify-enterprise-ecommerce-tech-stack-2025-checkout-conversion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- average checkout conversion rate improvement with shop pay for merchants using Shop Pay<br><small>Source: Shopify (2024) · <a href="https://lighthousedata.io/data/shopify-enterprise-ecommerce-tech-stack-2025-checkout-conversion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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