C
Evidence Grade C
Use with Hedging
Current
38.88%
38.88% -- roi for email marketing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38.88%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Propuls'Lead
Primary
Tier B
https://propulslead.com/post/shopify-et-emails-marketing-configurer-shopify-email-pour-ses-premieres… ↗
Source Article
Shopify et emails marketing : configurer Shopify Email pour ses premières campagnes
L’email marketing génère en moyenne 36 euros de revenus pour chaque euro dépensé, ce qui en fait le channel le plus rentable. Beaucoup de propriétaires de boutiques Shopify pensent qu’il faut payer pour un service email externe, mais Shopify inclut un outil natif appelé Shopify Email qui fonctionne …
Also cited by
2026-08-16
Original Research
Propuls'Lead
· Original study ↗
Methodology
Average ROI for email marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
email marketing: 38.88% roi. Source: Propuls'Lead (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-email-marketing-roi
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<blockquote cite="https://lighthousedata.io/data/shopify-email-marketing-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.88%</strong> -- roi for email marketing<br><small>Source: Propuls'Lead (2026) · <a href="https://lighthousedata.io/data/shopify-email-marketing-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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