B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
9%
9% -- add to cart rate improvement for Shopify merchants using product page video above the fold (2026)
Shopify merchants in apparel, beauty, and home goods verticals see a 9% to 14% improvement in add-to-cart rates when switching primary product media from static images to short-form video above the fold.
- Reported as a range of 9–14%
- Requires sub-15-second looping video, autoplay, no sound required, and mobile-first aspect ratio
- Observed specifically in apparel, beauty, and home goods verticals
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AD-Times
Primary
Tier B
https://ad-times.com/the-8-highest-impact-shopify-cro-moves-of-2026-ranked/ ↗
Source Article
The 8 Highest
Original Research
AD-Times
· Original study ↗
Methodology
Across major Shopify agencies and apparel, beauty, and home goods verticals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopify merchants using product page video above the fold: 9% add to cart rate improvement. Source: AD-Times (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-cro-move-4
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<blockquote cite="https://lighthousedata.io/data/shopify-cro-move-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- add to cart rate improvement for Shopify merchants using product page video above the fold<br><small>Source: AD-Times (2026) · <a href="https://lighthousedata.io/data/shopify-cro-move-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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