B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- add to cart rate increase for Ring product pages (2025)
Showing a model-worn image first on ring product pages resulted in an 18% increase in add-to-cart rate.
- Anonymized A/B test result
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vidjet
Primary
Tier B
https://www.vidjet.com/blog/shopify-cro-jewellery-cosmetics-fashion-2025 ↗
Source Article
5 best CRO tips for Shopify Jewelry, Cosmetics, and Fashion Stores in 2025
Summary
READ ITIf you're running a Shopify store in jewellery, cosmetics, or fashion and you want to squeeze more revenue from the same traffic, this article lays out the CRO tips you need — step-by-step, data-driven, and tailored to the realities of visual product verticals. This guide distills the…
Original Research
Vidjet
· Original study ↗
Methodology
Anonymized test result
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Ring product pages: 18% add to cart rate increase. Source: Vidjet (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-cro-jewellery-cosmetics-fashion-2025-image-first-gallery-rings
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<blockquote cite="https://lighthousedata.io/data/shopify-cro-jewellery-cosmetics-fashion-2025-image-first-gallery-rings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- add to cart rate increase for Ring product pages<br><small>Source: Vidjet (2025) · <a href="https://lighthousedata.io/data/shopify-cro-jewellery-cosmetics-fashion-2025-image-first-gallery-rings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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