B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- retargeting conversion improvement for Retargeting Boost audiences (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2022
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Sources (5)
Shopify
Primary
Tier A
https://www.shopify.com/au/partners/blog/shopify-audiences?country=au&lang=en ↗
Source Article
Introducing Shopify Audiences v2.4: Drive Higher Ad Efficiency by Excluding 40% More Existing Customers From Ad Campaigns - Shopify Australia
Since its initial launch in May of 2022, Shopify Audiences has helped merchants target their digital advertising with greater precision, driving better ad performance on the top platforms.
With the latest release of Shopify Audiences v2.4, we’re introducing a new audience type, improved Retargeting …
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Original Research
Shopify
· Original study ↗
Methodology
Compared to version 2.3
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Retargeting Boost audiences: 50% retargeting conversion improvement. Source: Shopify (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-audiences-v2-4-retargeting-boost-performance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shopify-audiences-v2-4-retargeting-boost-performance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- retargeting conversion improvement for Retargeting Boost audiences<br><small>Source: Shopify (2022) · <a href="https://lighthousedata.io/data/shopify-audiences-v2-4-retargeting-boost-performance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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