B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
23
23 -- merchant categories outperforming organic for AI-referred traffic vs organic search (Shopify merchant categories) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier C
https://digitalstrategyforce.com/journal/how-big-does-your-company-need-to-be-for-aeo-to-be-worth-it… ↗
Source Article
How Big Does Your Company Need to Be for AEO to Be Worth It? | Digital Strategy Force
How Big Does Your Company Need to Be for AEO to Be Worth It?
Company size is a proxy, not the cause. An AEO program's cost is almost entirely fixed, so break-even is set by the value of each customer an AI answer wins you, not by headcount. A high-margin firm clears it on a handful of deals; a thin-…
Original Research
Shopify
· Original study ↗
Methodology
AI-referred traffic outperformed organic search in 23 of 25 merchant categories. Shopify storefront data; exact period not specified in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-referred traffic vs organic search (Shopify merchant categories): 23 merchant categories outperforming organic. Source: Shopify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-ai-outperforms-organic-23-of-25
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<blockquote cite="https://lighthousedata.io/data/shopify-ai-outperforms-organic-23-of-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23</strong> -- merchant categories outperforming organic for AI-referred traffic vs organic search (Shopify merchant categories)<br><small>Source: Shopify (2025) · <a href="https://lighthousedata.io/data/shopify-ai-outperforms-organic-23-of-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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