C
Evidence Grade C
Use with Hedging
Current
1.4%
1.4% -- average conversion rate for Shopify stores (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
VWO
Primary
Tier A
https://vwo.com/resources/benchmark-reports/2025-experimentation-benchmark-report/ ↗
Source Article
Shopify A/B Testing Guide: 12 High-Impact Experiments to Run in 2026 - forgecro.com
Shopify A/B Testing Guide: 12 High-Impact Experiments to Run in 2026
Most Shopify store owners making $50K–$5M per year are leaving money on the table not because their traffic is bad, but because they’ve never systematically tested what converts it. According to VWO’s 2025 Experimentation Benchmark…
Also cited by
2026-08-31
Original Research
VWO
· Original study ↗
Methodology
Shopify store average
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Shopify stores: 1.4% average conversion rate. Source: VWO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-ab-testing-guide-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shopify-ab-testing-guide-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.4%</strong> -- average conversion rate for Shopify stores<br><small>Source: VWO (2026) · <a href="https://lighthousedata.io/data/shopify-ab-testing-guide-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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