B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
64%
64% -- cart abandonment rate due to shipping fees for Ecommerce shopping carts (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier C
https://ecomparkour.com/fr/blog/why-your-facebook-ad-is-getting-clicks-but-no-sales-and-how-to-repai… ↗
Source Article
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Original Research
Shopify
· Original study ↗
Methodology
Blog cites 'A 2024 Shopify survey' as the origin; abandonment attributed to surprise shipping fees or pricing perceived as too expensive relative to perceived value. Extracted as a secondary citation (tier C); original Shopify survey details not provided in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce shopping carts: 64% cart abandonment rate due to shipping fees. Source: Shopify (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-2024-cart-abandonment-shipping-fees-64
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<blockquote cite="https://lighthousedata.io/data/shopify-2024-cart-abandonment-shipping-fees-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- cart abandonment rate due to shipping fees for Ecommerce shopping carts<br><small>Source: Shopify (2024) · <a href="https://lighthousedata.io/data/shopify-2024-cart-abandonment-shipping-fees-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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