B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- ecommerce market share for Shopee (Vietnam marketplace sales) (2025)
Shopee held about 56% of Vietnam's ecommerce marketplace sales in 2025.
- Metric reported as 'about 56%'
- Based on total spending across the four major marketplaces: Shopee, TikTok Shop, Lazada, Tiki
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Metric
Primary
Tier C
https://www.8bitcontent.com/digital-marketing-vietnam ↗
Source Article
Digital Marketing in Vietnam: Channels & Growth Guide Updated for 2026
Digital Marketing in Vietnam
Vietnam is a very online country. Walk into any densely populated café and there's a good chance most of the room is on a phone working, gaming, messaging or watching something.
Google is important, but Facebook, TikTok and local platforms like Zalo can play a much bigge…
Original Research
Metric
· Original study ↗
Methodology
Metric data reported by VnExpress; cited via 8bitcontent.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopee (Vietnam marketplace sales): 56% ecommerce market share. Source: Metric (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopee-vietnam-market-share-2025-metric
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<blockquote cite="https://lighthousedata.io/data/shopee-vietnam-market-share-2025-metric" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- ecommerce market share for Shopee (Vietnam marketplace sales)<br><small>Source: Metric (2025) · <a href="https://lighthousedata.io/data/shopee-vietnam-market-share-2025-metric" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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