B
Evidence Grade B
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Recent
97%
97% -- ecommerce market share for Shopee and TikTok Shop combined (share of sales across four Vietnamese marketplaces) (2025)
Shopee and TikTok Shop combined accounted for roughly 97% of sales across four major marketplaces (Shopee, TikTok Shop, Lazada, Tiki) in Vietnam in 2025.
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Lighthouse Research Team
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Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Metric
Primary
Tier C
https://www.8bitcontent.com/digital-marketing-vietnam ↗
Source Article
Digital Marketing in Vietnam: Channels & Growth Guide Updated for 2026
Digital Marketing in Vietnam
Vietnam is a very online country. Walk into any densely populated café and there's a good chance most of the room is on a phone working, gaming, messaging or watching something.
Google is important, but Facebook, TikTok and local platforms like Zalo can play a much bigge…
Original Research
Metric
· Original study ↗
Methodology
Combined share of Shopee and TikTok Shop across Shopee, TikTok Shop, Lazada and Tiki; Metric data reported by VnExpress, cited via 8bitcontent.com
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Shopee and TikTok Shop combined (share of sales across four Vietnamese marketplaces): 97% ecommerce market share. Source: Metric (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopee-tiktok-shop-combined-share-2025
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<blockquote cite="https://lighthousedata.io/data/shopee-tiktok-shop-combined-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- ecommerce market share for Shopee and TikTok Shop combined (share of sales across four Vietnamese marketplaces)<br><small>Source: Metric (2025) · <a href="https://lighthousedata.io/data/shopee-tiktok-shop-combined-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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