B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- category gmv market share for Shopee (2025-2026)
Shopee holds approximately 71% of Indonesia's formula milk GMV.
- held at similar levels for six years
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Magpie IQ
Primary
Tier B
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Source Article
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Shopee Market Share in Indonesia: Platform-Level Data (2025–2026)
Shopee holds approximately 71% of Indonesia's formula milk GMV per Magpie IQ's continuous tracking — and that figure has held a…
Original Research
Magpie IQ
· Original study ↗
Methodology
Continuous marketplace tracking by Magpie IQ; share held at similar levels for six years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopee: 71% category gmv market share. Source: Magpie IQ (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopee-indonesia-formula-milk-gmv-share
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<blockquote cite="https://lighthousedata.io/data/shopee-indonesia-formula-milk-gmv-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- category gmv market share for Shopee<br><small>Source: Magpie IQ (2025-2026) · <a href="https://lighthousedata.io/data/shopee-indonesia-formula-milk-gmv-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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