B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- video completion rate uplift for Videos showing product effect within first 3 seconds (SHISEIDO analysis) (2025)
Videos that visually show product effects within the first 3 seconds recorded a 32% higher completion rate than average, according to SHISEIDO analysis.
- Exact date of SHISEIDO's internal analysis is not explicitly stated in the source text.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SHISEIDO
Primary
Tier C
https://media.boosttech.jp/shorts/short-20/ ↗
Source Article
企業のショート動画活用事例20選｜業界別に成功パターンを分析
企業のマーケティング担当者様、広報担当者様、採用担当者様へ。
若年層へのリーチやブランド認知の拡大に課題を感じていませんか？
「TikTokやInstagramリールを始めたいけれど、本当に効果があるのか？」
「競合他社はどのように活用して成果を出しているのか？」
「自社の業界でショート動画は通用するのか？」
本記事は、このような疑問を抱える企業のマーケティング担当者や採用担当者が、ショート動画を実際に活用してどれほどの効果が出るのかを、具体的な数値とともに理解できる実践的なガイドです。
業界別の成功事例20選と、そこから導き出される再現可能な5つの成功パターン、さらに今日から始められる3つの…
Original Research
SHISEIDO
· Original study ↗
Methodology
Videos visually demonstrating product effect in the first 3 seconds recorded a 32% higher completion rate than average, per SHISEIDO analysis cited in article; analysis date not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Videos showing product effect within first 3 seconds (SHISEIDO analysis): 32% video completion rate uplift. Source: SHISEIDO (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shiseido-3sec-hook-completion-rate-uplift-32
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shiseido-3sec-hook-completion-rate-uplift-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- video completion rate uplift for Videos showing product effect within first 3 seconds (SHISEIDO analysis)<br><small>Source: SHISEIDO (2025) · <a href="https://lighthousedata.io/data/shiseido-3sec-hook-completion-rate-uplift-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.