B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- purchase intent agreement rate for Sherwin-Williams (2021)
81% of panelists exposed to the Sherwin-Williams and A&E Home.Made.Nation partnership were inspired to take on a painting project in their own home now.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
366
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
60
Freshness
95
Source
Latitude Research
Primary
Tier A
https://mediasolutions.aegm.com/case-study/sherwin-williams ↗
Source Article
A+E Global Media
QUICK NAVIGATION
THE SOLUTION
Sherwin-Williams partnered with A&E for an exclusive 4-week partnership in Home.Made.Nation block, reaching home decor-enthusiast audience.
The partnership delivered 15 minutes of custom branded content led by A&E's Evette Rios, who showcased unique paint and design pro…
Original Research
Latitude Research
· Original study ↗
Methodology
Latitude Research panel study of exposed viewers (n=366) for Sherwin-Williams + A&E Home.Made.Nation partnership
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Sherwin-Williams: 81% purchase intent agreement rate. Source: Latitude Research (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sherwin-williams-ae-inspired-painting-project-2021
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<blockquote cite="https://lighthousedata.io/data/sherwin-williams-ae-inspired-painting-project-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- purchase intent agreement rate for Sherwin-Williams<br><small>Source: Latitude Research (2021) · <a href="https://lighthousedata.io/data/sherwin-williams-ae-inspired-painting-project-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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