90% -- share of social media marketing budget on traditional methods for Social media marketing budget (traditional methods) (2026)

Name: Share Of Social Media Marketing Budget On Traditional Methods Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · agorapulse.com

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Attribution: agorapulse.com View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2026

Entity

Social media marketing budget (traditional methods)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

agorapulse.com Primary Tier C

https://www.agorapulse.com/fr/blog/comment-mesurer-et-exploiter-le-dark-social/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Comment mesurer et exploiter le Dark Social ?

Original Research

agorapulse.com · Original study ↗

Methodology

Article states that on average 90% of a typical social media marketing budget is devoted to traditional methods; figure is cited without explicit source attribution or date.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Social media marketing budget (traditional methods): 90% share of social media marketing budget on traditional methods. Source: agorapulse.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/share-social-media-budget-traditional-methods

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<blockquote cite="https://lighthousedata.io/data/share-social-media-budget-traditional-methods" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of social media marketing budget on traditional methods for Social media marketing budget (traditional methods)<br><small>Source: agorapulse.com (2026) · <a href="https://lighthousedata.io/data/share-social-media-budget-traditional-methods" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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