B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.2%
1.2% -- average share rate short form video for short-form video across platforms (2025)
The average share rate for short-form video across platforms is 1.2%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://greenfroglabs.com/blog/viral-video-definition-metrics-thresholds ↗
Source Article
Everyone throws around the word "viral." A client sends a TikTok with 50,000 views and calls it viral. A creator hits 500,000 on YouTube and says the same thing. A brand gets 2 million views on a Reel and the marketing team celebrates going viral.
They might all be right. Or none of them. Because "v…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social 2025 Social Media Benchmark Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
short-form video across platforms: 1.2% average share rate short form video. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/share-ratio-viral-threshold-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/share-ratio-viral-threshold-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.2%</strong> -- average share rate short form video for short-form video across platforms<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/share-ratio-viral-threshold-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.