B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- cost per messaging conversation decrease for Shakey's Philippines click-to-Messenger ads (2025)
Shakey's Philippines bespoke click-to-Messenger ads achieved an 83% lower cost per messaging conversation.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
VMG Digital
Primary
Tier B
https://www.vmgdigital.com/social-ads/ ↗
Source Article
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Original Research
VMG Digital
· Original study ↗
Methodology
Agency case study campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shakey's Philippines click-to-Messenger ads: 83% cost per messaging conversation decrease. Source: VMG Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shakeys-cost-per-messaging-conversation
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<blockquote cite="https://lighthousedata.io/data/shakeys-cost-per-messaging-conversation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- cost per messaging conversation decrease for Shakey's Philippines click-to-Messenger ads<br><small>Source: VMG Digital (2025) · <a href="https://lighthousedata.io/data/shakeys-cost-per-messaging-conversation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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