B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
18%
18% -- organic traffic decline rate for Websites in Search Engine Land's Google SGE study (23 sites) (2023-2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2023-2024
Entity
Sample Size
23
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier C
https://www.eskimoz.fr/google-sge/ ↗
Source Article
Google SGE : comment l’IA va-t-elle impacter le SEO ?
Google SGE : la Search Generative Experience, une future opportunité pour le SEO ?
Actuellement en phase de test, la prochaine mise à jour de Google, appelée Search Generative Experience, tire parti de la puissance de l’intelligence artificielle pour proposer aux internautes une expérience de recher…
Original Research
Search Engine Land
· Original study ↗
Methodology
Source reports a range: 18% net traffic loss in the best case and 64% in the worst case when Google SGE AI answer is present; midpoint of 41% extracted per range policy. Study conducted during the Google SGE testing phase, which the article says was planned to continue until early 2024.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Websites in Search Engine Land's Google SGE study (23 sites): 18% organic traffic decline rate. Source: Search Engine Land (2023-2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sge-organic-traffic-decline-sel-study
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<blockquote cite="https://lighthousedata.io/data/sge-organic-traffic-decline-sel-study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- organic traffic decline rate for Websites in Search Engine Land's Google SGE study (23 sites)<br><small>Source: Search Engine Land (2023-2024) · <a href="https://lighthousedata.io/data/sge-organic-traffic-decline-sel-study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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