B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- organic traffic decline rate for Web publishers interviewed by Bloomberg (2025)
Web publishers interviewed by Bloomberg reported traffic declines of up to 70%.
- Value represents the upper bound ('up to 70%') reported by publishers
- Small sample size of 25 publishers
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
25
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bloomberg
Primary
Tier C
https://seotalk.es/sge-search-generative-experience-como-afecta-el-trafico-de-tu-web-y-que-hacer/ ↗
Source Article
SGE (Search Generative Experience): cómo afecta el tráfico de tu web y qué hacer
La Search Generative Experience (SGE) de Google representa la transformación más significativa en búsqueda en 25 años, y su impacto en el tráfico de sitios web es real, medible e inmediato. Sin embargo, la narrativa de “SEO está muerto” es incompleta. La realidad es más compleja, matizada, y llena d…
Original Research
Bloomberg
· Original study ↗
Methodology
Maximum reported decline ('up to 70%') among 25 web publishers interviewed by Bloomberg; declines resulted in losses of tens of thousands of dollars in revenue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Web publishers interviewed by Bloomberg: 70% organic traffic decline rate. Source: Bloomberg (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bloomberg-publisher-traffic-decline
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<blockquote cite="https://lighthousedata.io/data/bloomberg-publisher-traffic-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- organic traffic decline rate for Web publishers interviewed by Bloomberg<br><small>Source: Bloomberg (2025) · <a href="https://lighthousedata.io/data/bloomberg-publisher-traffic-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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