B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- brand favorability from contextual relevance for Singapore social media consumers (2022-01)
60% of Singapore social media consumers feel favorable towards brands whose in-feed social ads appear next to content aligned with a brand's image.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022-01
Entity
Sample Size
505
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Integral Ad Science
Primary
Tier A
https://martechasia.net/news/nearly-9-in-10-singapore-consumers-spend-over-two-hours-a-day-scrolling… ↗
Source Article
9 in 10 Singapore consumers spend 2 hours in social media | MartechAsia
99% of online consumers use at least one social media account.
Nearly nine in ten (87%) Singapore consumers spend over two hours a day scrolling through social media on their mobile devices. The most popular social platforms include Facebook, YouTube, Instagram, and TikTok.
This is according to a st…
Original Research
Integral Ad Science
· Original study ↗
Methodology
IAS survey of 505 Singapore social media users, January 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Singapore social media consumers: 60% brand favorability from contextual relevance. Source: Integral Ad Science (2022-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sg-contextual-relevance-favorability-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sg-contextual-relevance-favorability-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- brand favorability from contextual relevance for Singapore social media consumers<br><small>Source: Integral Ad Science (2022-01) · <a href="https://lighthousedata.io/data/sg-contextual-relevance-favorability-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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