B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
24%
24% -- share starting to consider service providers during discovery phase for B2B software buyers (2024)
24% of B2B software buyers begin considering service providers during the discovery phase of purchasing software.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier A
https://company.g2.com/news/buyer-behavior-in-2024 ↗
Source Article
Buyer Behavior in 2024: Six Ways Vendors Can Thrive in the New Software Economy
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June 12, 2024
Under pressure. There’s no better way to describe the intensity of the selling environment that B2B software vendors face. That’s why knowing today’s buyer and their context is more important than ever. What’s shaping their context?…
Original Research
G2
· Original study ↗
Methodology
G2 annual survey of 1,900+ global B2B software buyers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B software buyers: 24% share starting to consider service providers during discovery phase. Source: G2 (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/service-providers-discovery-phase-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/service-providers-discovery-phase-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- share starting to consider service providers during discovery phase for B2B software buyers<br><small>Source: G2 (2024) · <a href="https://lighthousedata.io/data/service-providers-discovery-phase-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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