B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- service package purchase increase for B2B customers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
353
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.intershop.com/en/b2b-customerportal ↗
Source Article
B2B customer portal - Intershop Communications AG
B2B customers, too, expect a shopping and service experience that is convenient, all-inclusive, and available at any time—leading to fundamental change in many traditional business models. So it’s hardly surprising that a digital customer portal is becoming the primary platform for handling increasi…
Original Research
Forrester
· Original study ↗
Methodology
Relative increase in service package purchases when related products/services are clearly presented, attributed to Forrester report cited by Intershop; baseline and report date not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B customers: 50% service package purchase increase. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/service-package-purchase-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/service-package-purchase-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- service package purchase increase for B2B customers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/service-package-purchase-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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