B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- share of service customers finding social media more helpful when selecting a dealership for car service customers (2021)
68% of service customers claimed that social media platforms were more helpful when selecting a car dealership.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
newdgtl.com
Primary
Tier C
https://newdgtl.com/better-social-media-strategies-for-car-dealerships/ ↗
Source Article
5 Better Social Media Strategies for Car Dealerships
Social media marketing is more than a trend. In a recent study, it was found that car shoppers heavily relied on social media accounts more than car dealerships themselves. The study was conducted on 2,000 car buyers and 2,000 service customers, where 75 percent of car buyers and 68 percent of servi…
Original Research
newdgtl.com
· Original study ↗
Methodology
Study of 2,000 car buyers and 2,000 service customers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
car service customers: 68% share of service customers finding social media more helpful when selecting a dealership. Source: newdgtl.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/service-customers-social-media-helpful-dealership-selection
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<blockquote cite="https://lighthousedata.io/data/service-customers-social-media-helpful-dealership-selection" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of service customers finding social media more helpful when selecting a dealership for car service customers<br><small>Source: newdgtl.com (2021) · <a href="https://lighthousedata.io/data/service-customers-social-media-helpful-dealership-selection" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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