B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13%
13% -- tracking accuracy improvement for Server-side tracking (Google Ads) (2026)
Server-side tracking improves tracking accuracy by 13% to 27%.
- Reported as a range of 13-27%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Akselera
Primary
Tier B
https://akselera.tech/en/insights/guides/google-ads-attribution-models-guide ↗
Source Article
Google Ads Attribution Models: DDA vs Last
Original Research
Akselera
· Original study ↗
Methodology
Range 13-27%, midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Server-side tracking (Google Ads): 13% tracking accuracy improvement. Source: Akselera (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/server-side-tracking-accuracy-13-27
HTML Embed
<blockquote cite="https://lighthousedata.io/data/server-side-tracking-accuracy-13-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- tracking accuracy improvement for Server-side tracking (Google Ads)<br><small>Source: Akselera (2026) · <a href="https://lighthousedata.io/data/server-side-tracking-accuracy-13-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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