B
Evidence Grade B
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Recent
11.4%
11.4% -- category gmv share for Serum & Essence (Indonesia beauty e-commerce) (2025-07)
Serum & Essence accounted for 11.4% of total beauty e-commerce GMV in Indonesia in July 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11.4%
Unit
Percentage
Data Vintage
2025-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Revenue Scaler
Primary
Tier B
https://www.revenuescaler.com/insights/indonesia-beauty-ecommerce-market-update-july-2025-market-sha… ↗
Source Article
Indonesia Beauty E-Commerce Insight — July 2025 Market Data
Indonesia Beauty E-Commerce Insight — July 2025 Market Data
Revenue Scaler Team
Content Team
Indonesia Beauty E-Commerce Market — July 2025
Platform Share and Category Distribution
Indonesia’s beauty category generated US $152.2 million GMV across major e-commerce platforms in July 2025, up 17.8% mo…
Original Research
Revenue Scaler
· Original study ↗
Methodology
Subcategory share of beauty GMV
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Serum & Essence (Indonesia beauty e-commerce): 11.4% category gmv share. Source: Revenue Scaler (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/serum-essence-share-indonesia-beauty-gmv-july-2025
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<blockquote cite="https://lighthousedata.io/data/serum-essence-share-indonesia-beauty-gmv-july-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.4%</strong> -- category gmv share for Serum & Essence (Indonesia beauty e-commerce)<br><small>Source: Revenue Scaler (2025-07) · <a href="https://lighthousedata.io/data/serum-essence-share-indonesia-beauty-gmv-july-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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