B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
62%
62% -- display ad effectiveness for Serta Simmons Bedding (2024-2025)
Serta Simmons Bedding found that 62% of display ad-driven sales occurred off-Amazon (at other retailers like Walmart, Sam's Club, and Macy's).
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Lighthouse Research Team
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2024-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (4)
Amazon Advertising
Primary
Tier A
https://advertising.amazon.com/ja-jp/library/case-studies/serta-ocm ↗
Source Article
Serta、ディスプレイの効果の62％がAmazon外で発生していると判明
Serta Simmons Bedding、ディスプレイの効果の62％がAmazon外で発生していると判明
Serta Simmons Beddingは、Amazonのオムニチャネル指標（OCM）の効果測定ソリューションを活用し、ディスプレイによる売上の62％がAmazon外で発生していることを把握しました。これは、従来の効果測定手法では捉えられていなかった売上です。またOCMにより、ディスプレイがAmazonでの購入を促進するだけでなく、Sertaのリテールチャネル全体において新規顧客の獲得にも貢献していることが明らかになりました。
184%
戦略的なディスプレイ投資とOCM効果測定による前…
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https://www.amraandelma.com/
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Original Research
Amazon Advertising
· Original study ↗
Segmentation
Industrymarketing
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Plain Text
Serta Simmons Bedding: 62% display ad effectiveness. Source: Amazon Advertising (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/serta_ocm_display_effectiveness
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<blockquote cite="https://lighthousedata.io/data/serta_ocm_display_effectiveness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- display ad effectiveness for Serta Simmons Bedding<br><small>Source: Amazon Advertising (2024-2025) · <a href="https://lighthousedata.io/data/serta_ocm_display_effectiveness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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