B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6%
6% -- percentage of searches triggering ai overview for Sephora (2026)
6% of searches across Sephora's keyword landscape trigger an AI Overview (AIO).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deviation
Primary
Tier B
https://www.wearedeviation.co.uk/insights/from-keywords-to-conversations ↗
Source Article
From Keywords to Conversations | Deviation - The Search Everywhere® Agency
From Keywords to Conversations
Your audience won’t be searching in keywords in 2026. So why are you still measuring success by them?
Ok, I know it’s a strong statement - so let me clarify…
When I say ‘keywords’ - I’m referring to those short tail, super high search volume keywords (you know, the one…
Original Research
Deviation
· Original study ↗
Methodology
Keyword landscape SERP feature analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sephora: 6% percentage of searches triggering ai overview. Source: Deviation (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sephora-aio-trigger-rate
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<blockquote cite="https://lighthousedata.io/data/sephora-aio-trigger-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- percentage of searches triggering ai overview for Sephora<br><small>Source: Deviation (2026) · <a href="https://lighthousedata.io/data/sephora-aio-trigger-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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