B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

68%

68% -- share of organisations shifting strategies for ai search for Organisations relying on SEO teams for AI search strategy (2025)

Name: Share Of Organisations Shifting Strategies For AI Search Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2025 · BrightEdge

According to a BrightEdge survey, 68% of organisations are shifting strategies / making changes immediately for AI search.

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Attribution: BrightEdge View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

68%

Unit

Percentage

Data Vintage

2025

Entity

Organisations relying on SEO teams for AI search strategy

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BrightEdge Primary Tier B

https://askbosco.io/blog/digital-marketing/digital-news-to-watch-googles-new-muvera-algorithm-improv… ↗

Confidence: 28/100 Vintage: 2025 Channel: Common Crawl

Source Article

Digital News To Watch July

Original Research

BrightEdge · Original study ↗

Methodology

BrightEdge survey of marketers

Methodology documented

Segmentation

IndustryB2B RegionGlobal RoleSEO Specialist Channelsearch

Cite this stat

Plain Text

Organisations relying on SEO teams for AI search strategy: 68% share of organisations shifting strategies for ai search. Source: BrightEdge (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-teams-ai-strategy-shift-68pct

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<blockquote cite="https://lighthousedata.io/data/seo-teams-ai-strategy-shift-68pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of organisations shifting strategies for ai search for Organisations relying on SEO teams for AI search strategy<br><small>Source: BrightEdge (2025) · <a href="https://lighthousedata.io/data/seo-teams-ai-strategy-shift-68pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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