B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- organic traffic change for ecommerce site (2023)
Adding price to the title tag resulted in a 15% drop in organic traffic for variant pages during an SEO split test.
- Result was specific to one ecommerce client and testing title tags with price
- Represents a drop (negative impact) of 15% compared to expected performance
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
SearchPilot
Primary
Tier A
https://www.searchpilot.com/resources/case-studies/seo-split-test-lessons-adding-price-to-title/?utm… ↗
Source Article
Should you include prices in your titles for SEO?
Start here: how our SEO split tests work
If you aren't familiar with the fundamentals of how we run controlled SEO experiments that form the basis of all our case studies, then you might find it useful to start by reading the explanation at the end of this article before digesting the details of the…
Original Research
SearchPilot
· Original study ↗
Methodology
Controlled SEO split test comparing variant pages to control pages.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
ecommerce site: 15% organic traffic change. Source: SearchPilot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-split-test-organic-traffic-impact
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<blockquote cite="https://lighthousedata.io/data/seo-split-test-organic-traffic-impact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- organic traffic change for ecommerce site<br><small>Source: SearchPilot (2023) · <a href="https://lighthousedata.io/data/seo-split-test-organic-traffic-impact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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