B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- seo specialist salary increase yoy for SEO Specialists (US) (2025)
SEO Specialist roles in the US experienced a 28% year-over-year salary increase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Talent.com
Primary
Tier C
https://www.searchforhire.com/blog/surviving-the-2025-seo-paid-media-shakeup/ ↗
Source Article
Surviving The 2025 SEO & Paid Media Shakeup: What Employers And Talent Need To Know | Search For Hire
How Agencies are Evolving with the AI Search Era
Blog
After a tough stretch of hiring freezes, layoffs and budget cuts through 2023 and into early 2024, SEO and paid media hiring is picking up again, cautiously, but decisively.
Working with hundreds of agencies globally, from scrappy startups to sca…
Original Research
Talent.com
· Original study ↗
Methodology
Cited to Talent.com
Methodology documented
Segmentation
Industryseo,media_entertainment
RegionUS
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
SEO Specialists (US): 28% seo specialist salary increase yoy. Source: Talent.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-specialist-salary-increase-28
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<blockquote cite="https://lighthousedata.io/data/seo-specialist-salary-increase-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- seo specialist salary increase yoy for SEO Specialists (US)<br><small>Source: Talent.com (2025) · <a href="https://lighthousedata.io/data/seo-specialist-salary-increase-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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