B Evidence Grade B Graded under review Safe to Cite Dated

50%

50% -- traffic lift for Coupled SEO and search advertising campaigns (2018)

Name: Traffic Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2018 · BrandNation (citing unnamed data)

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Attribution: BrandNation (citing unnamed data) View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2018

Entity

Coupled SEO and search advertising campaigns

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BrandNation (citing unnamed data) Primary Tier C

https://gobrandnation.com/stop-putting-your-seo-strategy-on-the-back-burner/ ↗

Confidence: 48/100 Vintage: 2018 Channel: Deep Crawl

Source Article

Stop Putting Your SEO Strategy On The Back Burner

Stop Putting Your SEO Strategy On The Back Burner If you have been putting your SEO strategy on the back burner— stop now and read on before it’s too late—because SEO is a key component of your marketing strategy and is not a one-time implementation. SEO is an ongoing, adaptive process that requires…

Original Research

BrandNation (citing unnamed data) · Original study ↗

Methodology

Agency blog claim, no cited study

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Coupled SEO and search advertising campaigns: 50% traffic lift. Source: BrandNation (citing unnamed data) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-ppc-traffic-lift

HTML Embed

<blockquote cite="https://lighthousedata.io/data/seo-ppc-traffic-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- traffic lift for Coupled SEO and search advertising campaigns<br><small>Source: BrandNation (citing unnamed data) (2018) · <a href="https://lighthousedata.io/data/seo-ppc-traffic-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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