B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- share of traffic from combined seo and ppc for SEO and PPC channels (2025)
Integrated studies show that when SEO and PPC work together, they often contribute 65% of traffic combined.
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Lighthouse Research Team
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Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
newtabmarketing.com
Primary
Tier C
https://newtabmarketing.com/local-seo-plus-ppc-how-utah-businesses-can-own-the-serp/ ↗
Source Article
Local SEO and PPC Strategy: Own the Utah SERP
If you run a Utah service business, you are not just fighting for a ranking. You are fighting for real estate on the search engine results page: ads, map pack, organic results, and now AI-style answers.
Local search is not small anymore: recent studies show that around 46% of Google searches have lo…
Original Research
newtabmarketing.com
· Original study ↗
Methodology
Blog citing unnamed integrated studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SEO and PPC channels: 65% share of traffic from combined seo and ppc. Source: newtabmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-ppc-combined-traffic-65
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<blockquote cite="https://lighthousedata.io/data/seo-ppc-combined-traffic-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of traffic from combined seo and ppc for SEO and PPC channels<br><small>Source: newtabmarketing.com (2025) · <a href="https://lighthousedata.io/data/seo-ppc-combined-traffic-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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