B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- modeled roi 12 months for eCommerce (2026)
The conservatively modelled SEO ROI at 12 months for the eCommerce vertical is 35%.
- Modelled conservatively using published 3-year ROI and break-even months from a proxy dataset (not UK-only)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
Whito Research
Primary
Tier A
https://whito.co.uk/research/seo-roi-uk/ ↗
Source Article
What ROI Should You Expect from SEO in the UK? (Real 12
Last Updated on June 22, 2026
Most SEO ROI conversations are fantasy.
They focus on:
Rankings.
Traffic spikes.
Short-term wins.
But procurement decisions are not 90-day plays.
They are 12–18 month capital allocation decisions.
If you are budgeting properly, you need:
Break-even timing.
Modeled ROI c…
Original Research
Whito Research
· Original study ↗
Methodology
Modelled ROI at 12 months
Methodology documented
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Plain Text
eCommerce: 35% modeled roi 12 months. Source: Whito Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-modeled-roi-12-months-ecommerce
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<blockquote cite="https://lighthousedata.io/data/seo-modeled-roi-12-months-ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- modeled roi 12 months for eCommerce<br><small>Source: Whito Research (2026) · <a href="https://lighthousedata.io/data/seo-modeled-roi-12-months-ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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