B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- likelihood of achieving download targets for apps with comprehensive marketing plan (2025)
Apps with a comprehensive marketing plan were 50% more likely to achieve their download targets within the first six months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier C
https://applaunchpartners.com/app-launch-success-expert-marketing-insights/ ↗
Source Article
App Launch: Marketing Partner Insights for 2026
Original Research
Sensor Tower
· Original study ↗
Methodology
Study by Sensor Tower cited in secondary article; methodology not detailed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
apps with comprehensive marketing plan: 50% likelihood of achieving download targets. Source: Sensor Tower (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sensor-tower-app-marketing-plan-download-targets-2025
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<blockquote cite="https://lighthousedata.io/data/sensor-tower-app-marketing-plan-download-targets-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- likelihood of achieving download targets for apps with comprehensive marketing plan<br><small>Source: Sensor Tower (2025) · <a href="https://lighthousedata.io/data/sensor-tower-app-marketing-plan-download-targets-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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