B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

46%

46% -- senders able to measure roi for marketing email senders (2026)

Name: Senders Able To Measure ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-15

2026 · n=1,200 · Sinch Mailgun

46% of surveyed email senders are able to measure the return on investment (ROI) of promotional/marketing emails.

Based on self-reported survey data

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Attribution: Sinch Mailgun View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

46%

Unit

Percentage

Data Vintage

2026

Entity

marketing email senders

Sample Size

1,200

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Sinch Mailgun Primary Tier A

https://no.qrcodechimp.com/60-email-marketing-stats-2022/ ↗

Confidence: 55/100 Vintage: 2026 Channel: Deep Crawl

Source Article

30+ Email Marketing Statistics You Must Know | QRCodeChimp

E-post er fortsatt en av få markedsføringskanaler der bedrifter kan kommunisere direkte med kunder, kontrollere publikumsrelasjonene sine og koble kampanjer til potensielle kunder, kjøp, kundebevaring og inntekter. Men måten e-postytelse måles på har endret seg. Apple Mail Privacy Protection har gjo…

Original Research

Sinch Mailgun · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketing email senders: 46% senders able to measure roi. Source: Sinch Mailgun (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/senders-measuring-marketing-email-roi

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<blockquote cite="https://lighthousedata.io/data/senders-measuring-marketing-email-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- senders able to measure roi for marketing email senders<br><small>Source: Sinch Mailgun (2026) · <a href="https://lighthousedata.io/data/senders-measuring-marketing-email-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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