B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

32%

32% -- ai share of voice for Semrush (2025)

Name: AI Share Of Voice Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2025 · Semrush

Semrush increased its AI share of voice to 32% (up from a 13% baseline) within roughly one month following an AEO execution process in 2025.

Reported secondhand in a vendor blog post referencing an internal experiment by Semrush.

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Attribution: Semrush View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

32%

Unit

Percentage

Data Vintage

2025

Entity

Semrush

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Semrush Primary Tier C

https://fogtrail.ai/blog/why-i-switched-from-monitoring-to-full-aeo ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

I Tried Monitoring Tools First. Here's Why I Switched to Full AEO Execution.

I Tried Monitoring Tools First. Here's Why I Switched to Full AEO Execution. Switching from AEO monitoring to full AEO execution comes down to a single realization: seeing that you're not cited by ChatGPT, Perplexity, Gemini, Grok, and Claude doesn't cause any of them to start citing you. Monitoring…

Original Research

Semrush · Original study ↗

Methodology

Semrush's self-documented AEO experiment: a five-step execution process (identify target queries, establish baseline citation rates, audit content, expand to Reddit/Quora, create new citable content) raised AI share of voice from a 13% baseline to 32% in roughly one month. Figures reported secondhand by FogTrail, a vendor blog promoting its own AEO platform; original Semrush publication not linked.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Semrush: 32% ai share of voice. Source: Semrush (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/semrush-ai-share-of-voice-improvement-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/semrush-ai-share-of-voice-improvement-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- ai share of voice for Semrush<br><small>Source: Semrush (2025) · <a href="https://lighthousedata.io/data/semrush-ai-share-of-voice-improvement-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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