B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- ai overview prevalence for Google Search (2025-11)
Google AI Overview prevalence was approximately 16% across 10 million+ tracked keywords in November 2025.
- AI overview prevalence varies widely across studies (16% to 48%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025-11
Entity
Sample Size
10,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier A
https://proaisearch.com/ai-search-statistics/ ↗
Source Article
AI Search Statistics 2026: Data Every Business Needs
The AI search statistics 2026 compiled here trace every major platform to its primary source, giving Indian businesses the data they need to act. In late 2024, I started tracking how often content from LearnQ.ai and VEGA AI appeared in Perplexity and ChatGPT responses for education-related queries. …
Original Research
Semrush
· Original study ↗
Methodology
Semrush longitudinal study of 10 million+ keywords; peaked ~25% July 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 16% ai overview prevalence. Source: Semrush (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/semrush-ai-overview-prevalence-nov2025
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<blockquote cite="https://lighthousedata.io/data/semrush-ai-overview-prevalence-nov2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- ai overview prevalence for Google Search<br><small>Source: Semrush (2025-11) · <a href="https://lighthousedata.io/data/semrush-ai-overview-prevalence-nov2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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