B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- zero click rate for Google AI Mode (2025-07)
The zero-click search rate in Google's conversational AI Mode was between 92% and 94%.
- Reported as a range of 92% to 94%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025-07
Entity
Sample Size
69,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier A
https://seohandbook.co.uk/search-surfaces/zero-click-search/ ↗
Source Article
Zero-Click Search | The SEO Handbook
Zero-Click Search
Last updated
Zero-click search is a session where a user’s query is answered within the results page itself, with no visit to an external site. The query happens; the answer arrives. The site that provided the answer earns SERP presence but no click.
This is not a flaw in Google’s …
Original Research
Semrush
· Original study ↗
Methodology
Semrush clickstream analysis of almost 69 million sessions, May-July 2025; range midpoint used
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 93% | |
| 2025-07 (current) | 92% | -1.1% |
| 2025-09 | 93% | +1.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Mode: 92% zero click rate. Source: Semrush (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/semrush-ai-mode-zero-click
HTML Embed
<blockquote cite="https://lighthousedata.io/data/semrush-ai-mode-zero-click" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- zero click rate for Google AI Mode<br><small>Source: Semrush (2025-07) · <a href="https://lighthousedata.io/data/semrush-ai-mode-zero-click" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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