B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

80%

80% -- share of informational keywords for Keywords triggering AI-generated answers on Google (2026)

Name: Share Of Informational Keywords Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · Semrush

According to a Semrush study, 80% of keywords that trigger AI-generated answers on Google are informational in nature.

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Attribution: Semrush View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2026

Entity

Keywords triggering AI-generated answers on Google

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Semrush Primary Tier C

https://www.eskimoz.fr/geo/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Qu’est-ce que le Generative Engine Optimization (GEO) ?

GEO : Qu’est-ce que le Generative Engine Optimization ? La montée en puissance de l’IA oblige les entreprises à repenser leurs stratégies de référencement naturel. Les pratiques traditionnelles, comme la recherche de mots-clés et la rédaction manuelle, évoluent pour intégrer des outils basés sur l’I…

Original Research

Semrush · Original study ↗

Methodology

Attributed in the article to a Semrush study on keywords triggering AI answers on Google; no publication date or sample details provided.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Keywords triggering AI-generated answers on Google: 80% share of informational keywords. Source: Semrush (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/semrush-80pct-informational-keywords-ai-answers

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<blockquote cite="https://lighthousedata.io/data/semrush-80pct-informational-keywords-ai-answers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of informational keywords for Keywords triggering AI-generated answers on Google<br><small>Source: Semrush (2026) · <a href="https://lighthousedata.io/data/semrush-80pct-informational-keywords-ai-answers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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