B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- organic click through rate decrease for Position-1 organic results for queries triggering a Knowledge Panel (2023)
Queries triggering a Knowledge Panel show a 30–35% lower organic click-through rate for position-1 search results.
- Reported as a range of 30–35% lower organic CTR
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
800,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://humanswith.ai/blog/how-to-structure-content-for-knowledge-graph-inclusion/ ↗
Source Article
How to structure content for Knowledge Graph inclusion: 7 proven tactics with schema and entity signals
Google's Knowledge Graph (KG) contained over 500 billion facts about 5 billion entities as of the most recent publicly disclosed figures (Google I/O 2023)¹ — yet most B2B content remains invisible to it because writers optimize for keywords, not entities. The visible panel that appears on the right …
Original Research
Semrush
· Original study ↗
Methodology
Source reports a range (30–35%); midpoint 32.5% extracted. Based on Semrush's 2023 SERP Features Study covering 800,000 keywords. Article notes CTR compression intensified further in 2024–2025 with AI Overviews appearing above Knowledge Panels.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Position-1 organic results for queries triggering a Knowledge Panel: 30% organic click through rate decrease. Source: Semrush (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/semrush-2023-knowledge-panel-organic-ctr-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/semrush-2023-knowledge-panel-organic-ctr-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- organic click through rate decrease for Position-1 organic results for queries triggering a Knowledge Panel<br><small>Source: Semrush (2023) · <a href="https://lighthousedata.io/data/semrush-2023-knowledge-panel-organic-ctr-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.