B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- organic click through rate decrease for organic queries with AI Overviews (2025)
Organic click-through rates for search queries with Google AI Overviews dropped by 61% according to a late 2025 study by Seer Interactive.
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Lighthouse Research Team
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Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://www.threechaptermedia.com/blog/google-ads-seo ↗
Source Article
Does Google Ads Help SEO? The Truth About Paid vs. Organic Search
Quick answer: Officially, no — Google's algorithm does not use paid ad spend as a direct ranking factor. However, running Google Ads indirectly helps SEO by increasing brand awareness, driving targeted traffic that can improve user engagement signals, and providing valuable keyword data you can use …
Original Research
Seer Interactive
· Original study ↗
Methodology
Massive study from Seer Interactive
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organic queries with AI Overviews: 61% organic click through rate decrease. Source: Seer Interactive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-seo-study-seer-interactive-2025
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<blockquote cite="https://lighthousedata.io/data/google-ads-seo-study-seer-interactive-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- organic click through rate decrease for organic queries with AI Overviews<br><small>Source: Seer Interactive (2025) · <a href="https://lighthousedata.io/data/google-ads-seo-study-seer-interactive-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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