B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- opt out reduction rate for Sem Parar (Upstream client) (2024)
Sem Parar saw a 60% reduction in opt-outs after implementing Upstream's marketing automation solutions.
- Vendor case study
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Upstream
Primary
Tier B
https://www.upstreamsystems.com/press/press-releases/upstream-to-showcase-cutting-edge-mobile-market… ↗
Source Article
Upstream to Showcase Cutting-Edge Mobile Marketing Solutions at E-commerce Brasil Forum 2024
Original Research
Upstream
· Original study ↗
Methodology
Vendor case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sem Parar (Upstream client): 60% opt out reduction rate. Source: Upstream (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sem-parar-opt-out-reduction-60
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<blockquote cite="https://lighthousedata.io/data/sem-parar-opt-out-reduction-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- opt out reduction rate for Sem Parar (Upstream client)<br><small>Source: Upstream (2024) · <a href="https://lighthousedata.io/data/sem-parar-opt-out-reduction-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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