B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
700
700 -- marketer discussions analyzed for marketers and marketing analytics teams (2026)
Sellforte analyzed AI-related comments and statements from more than 700 discussions with marketers and marketing analytics teams to develop evaluation criteria.
- Represents more than 700 discussions
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
700
Unit
Count
Data Vintage
2026
Entity
Sample Size
700
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sellforte
Primary
Tier A
https://sellforte.com/blog/how-to-choose-an-ai-tool-for-mmm-and-incrementality-testing ↗
Source Article
How to Choose a Conversational AI Tool for MMM and Incrementality Testing: 48 Evaluation Criteria
How to Choose a Conversational AI Tool for MMM and Incrementality Testing: 48 Evaluation Criteria
Conversational AI tools for Marketing Mix Modeling (MMM) and Incrementality testing are a new and rapidly evolving product category. New vendors are entering the market, and established measurement plat…
Original Research
Sellforte
· Original study ↗
Methodology
Primary research including marketing analytics leads and data scientists; also reviewed RFP documentation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers and marketing analytics teams: 700 marketer discussions analyzed. Source: Sellforte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sellforte-marketer-discussions-2026
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<blockquote cite="https://lighthousedata.io/data/sellforte-marketer-discussions-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>700</strong> -- marketer discussions analyzed for marketers and marketing analytics teams<br><small>Source: Sellforte (2026) · <a href="https://lighthousedata.io/data/sellforte-marketer-discussions-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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